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YOUR SECRET WEAPON FOR GROWTH
From content to coverage.
We help brands foster a powerful media presence through strategic communications plans that achieve business goals.
Our primary services include branded content and media relations, which help you build your initial audience, then expand upon it. With the right media strategy, you can drive sales, user adoptions, evaluate media markets and channels, as well as raise brand awareness or investor interest.
GET READY FOR MEDIA GREATNESS
Our 2021 Services Offering For Your Brand
Looking for an agency that's, quite frankly, not like the other agencies? Werner and Media is your partner in media matrimony, and we're dedicated to the long haul. Our services deck illuminates our key offerings, to help your brand with the following:
🎥 Use media as a direct sales/selling channel
🎥 Reach bigger and broader audiences through media
🎥 Pivot, re-brand, or re-align to current consumer tastes
🎥 Create content for each stage of your marketing funnel
🎥 Bolster SEO efforts with media relations (PR)
🎥 Manage daily-evolving platforms like TikTok
🎥 Use media for insights into product development and more
You can't build a brand without a plan for your intellectual property.
YOU DON'T BUILD A FANBASE - YOU CONNECT WITH ONE
We sell one thing: audiences.
When it comes to building brand media, it's important to understand where your ideal consumer fits into the greater mix of audiences on social media, traditional media and more. Which of these B2C media audience archetypes are most likely contain your target consumer?
Sex, Gender
and Identity
Politics
and Movements
Pop Cultural +
Entertainment
Tourism and Travel
Technology and Science
DIY, Craft and Home Interest
Fashion and Style
Health and Wellness
FROM "UNKNOWN ENTITY" TO "TITAN-0F-INDUSTRY"
We have two methods: branded content and media relations.
Whether your team needs PR help and media coverage, or a killer influencer campaign that drives outcomes, our team is here to help you identify audience demographics, strategize the right way to reach them, purchase and place media content, and capitalize on the result.
Our Media Relationships
Whether platform, publisher or a little bit of both, we'll help you place the right content on the right media outlet. By reaching your target consumer at their preferred media consumption point, you have a much better opportunity for true message resonance.
STAY AHEAD AND AWARE
Can we have your email address?
Want to stay inspired and on-track? We'll send you industry deep dives, helpful tidbits from our Youtube channel, events and opportunities for networking, and more.
Our MACRO/Micro email is a once-a-month correspondence to keep your brand's media and marketing engine tuned to perfection.
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Word from our leadership:
From the encouragement of my parents, to the chagrin of teachers convinced they had failed me, my fascination with the media and its power to transform at the individual, societal, and global level has been a guiding North Star in my career.
In the modern timeline, media has become a domain of many flexible applications. At its highest good: a beacon for change, a voice for the voiceless, fantasy manifested, and a celebration of everything that makes life awesome. At its worst, media is the domain of political manipulators, contains insidious insinuations about our bodies, perpetuates social stigmas, and takes the form of tone deaf advertising whose placement feels relentless on the psyche.
Brands paying for media placement have an inherent different existential reasoning than an artistic filmmaker: to be relevant and meaningful, yet authentic and genuine, and to not offend with either the messaging or the placement of the ad, all while embodying the ethos of the cause and ultimately making sales — a tall order for executives, to say the least.
Werner and Media aspires to be the dominant consulting firm on the niche marketing subtopic of media. Starting with the research, and from content to coverage, we help your team create something critical and interesting. In rapidly evolving times like these, who wouldn’t want to be in such an exhilarating line of work?
Kelly Jameson Werner
Founder and Executive Director
Werner and Media
