MAKING MEDIA MOVES
We let our results speak for themselves.
We strive to work with internal teams in perfect harmony. By taking into account business objectives, leadership concerns, internal marketing resources, and the budget, our highest concern is to create a media campaign that satisfies needs across the board.
MEDIA COVERAGE CAMPAIGN
Client | Youtuber conference with thousands of attendees
Objective | Generate media coverage to grow social subscribers
Results |
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15 pieces of media coverage
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630M publication readership
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25M content views
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20 backlinks generated
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77 average domain authority
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30k social media shares
PRE-LAUNCH MEDIA CAMPAIGN
Client | Digital physical therapy startup, pre-launch
Objective | Generate media coverage to secure Series A funding
Results |
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20M in funding secured by June 2020
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10 pieces of media coverage
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250M publication readership
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20M content views
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13 backlinks generated
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75 average domain authority
MEDIA COVERAGE CAMPAIGN
Client | Dominant skincare and beauty line with apparel aspirations
Objective | Generate media coverage for a newly launched product line
Results |
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30 pieces of media coverage
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1.2B publication readership
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105M content views
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45 backlinks generated
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55k Youtube views
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65 average domain authority
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51k social media shares
REVIEW GENERATION CAMPAIGN
Client | Consumer product, human-grade door-delivered dog food
Objective | Generate Youtube unboxing videos among key influencers
Results |
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12 Youtube reviews generated
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215k estimated views
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10 backlinks generated
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13% uplift in brand awareness
What does our process for new clients look like?
Stage One:
Discovery and Proposal
First, we talk about what's worked well for your business in the past, as well as aspirational goals for the future.
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We then look to market data to form a strategic content marketing campaign concept, and seek approval from your team.
Stage Two:
Kickoff and Execution
An official kickoff period including a team on-boarding session (or workshop,) helps solidify our campaign goals together.
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From there, the work is executed with touch base meetings weekly to stay on track.
Stage Three:
Measure and Regroup
Post campaign, we want to use data to identify our success. Once we have an idea of what's working, we can make recommendations for the future.
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Our client work cycles tend to happen quarterly, or in 6-12 month contractual agreements.
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